• Kessler GmbH

Private Label

Tierfutter als Private Label

We give our customers the chance to exclusively compile food from numerous natural raw materials and products. Additionally, we have a selection of various packaging to package their selected wants and needs collected as a “Private Label”. Already with the smallest amounts and sizes we start producing your own personal mixture. You are able to establish your name, own brand and image with a personal home brand, own creations and mixtures. In addition to that, you are able to improve your image and will be independent from brand manufacturers and competitors. In our opinion, we can only achieve success by meeting the specific and innovative requirements of our customers. We give our customers the chance to use their own creativity to be individual and use our products in regard to their own demand. We provide everything under one roof, from the initial idea until the processed product.

Contact us about private labels

From idea to finished product

Do you want to market and sell your pet food as a private label, but don’t want to produce the food yourself? Then our private label concept is perfect for you: we produce, you sell. Establish your name and brand with your own private label, feed mixtures and product ideas, increase your visibility and remain independent from brand manufacturers and competitors. We accompany you throughout the development process in the private label sector. We provide you with everything you need to progress from the idea to the finished product.

Phase 1: Product development

Tierfutter Produktentwicklung im Private Label

Which product with which formula?

Do you already know what formula you want for your pet food? Or would you like to know more about the options available for feed compositions? We’ll find the right solution!

Phase 2: Packaging selection

Grammatur und Verpackung des Private Labels

Grammage and packaging

Packaging plays an important role when marketing pet food. We help you find the perfect packaging for your products.

Phase 3: Label creation

Labelerstellung - Private Label

Your label plays a crucial role when marketing your private label. Our team members understand the pet food market and know what you need to pay attention to when creating your label. We’re here to help you.

Phase 4: Quality control

Qualitätsprüfung des Tierfutters

The quality of pet food is important to us. We conduct thorough quality inspections and ensure that your customers are satisfied with your products.

In order to ensure the quality of your products and packaging, we conduct regular quality checks in accordance with HACCP principles. This includes, among other things:

  • Weight checks
  • Packaging checks
  • Ongoing monitoring of internal production processes
  • Sensory and optical quality checks (from arrival to processing)
  • Contaminant checks
  • Accuracy of the product’s origin
  • Precise product documentation

We carry out ongoing quality checks in every phase of production. Animal health and the quality of our feed are our highest priorities.

We answer your questions

Have you got a product idea and want to launch your own animal feed as a private label? But don’t want to produce it yourself? Then private label marketing makes sense for you. We take care of pet food production and packaging. You concentrate on selling.

You have complete freedom when it comes to the compositions of your products. Our feeds include numerous ingredients and formulas. We are happy to advise you when composing your pet food for your private label.

You have lots of options when it comes to the type of pet food for a private label. We offer private label collaborations for dog food, koi feed, rodent feed, reptile feed, bird food, fish food, horse feed and many other types of animal feed.

Get in touch with us

We are pleased that you are interested in our product portfolio. So that we can answer your enquiry, simply fill out our contact form.

    Consent for the processing of personal data*I have read the privacy policy statement and consent to the treatment of my personal data to answer my request.*

    The fields indicated with an asterisk * are required to complete this transaction

    Quality, experience & tradition

    Kessler Zoologiegroßhandel stands for quality, experience and tradition for over 20 years.

    Many years of experience in the field of pet food

    Comprehensive product range

    Personal customer service

    Contact person


    Erich Kessler

    phone: +49 (0) 6236 – 49664 12
    fax: +49 (0) 6236 – 49664 20

    Head of Marketing

    Kerstin Schulz

    phone: +49 (0) 6236 – 49664 17
    fax: +49 (0) 6236 – 49664 20

    Key Account Manager

    Alexander Maier

    phone: +49 (0) 6236 – 49664 14
    fax: +49 (0) 6236 – 49664 20